Ontario Highlands tourism agency wants to hear from people offering visitor accommodations

PEMBROKE, ON – The Ontario’s Highlands Tourism Organization (OHTO) is one of 13 Regional Tourism Organizations created by the Ontario government to carry out initiatives that increase tourism to Ontario. Research plays a critical role in identifying those initiatives and this spring, the

OHTO will undertake a research project in an effort to better understand the accommodation sector in the region.

“Understanding the current state of our accommodation base is a crucial step towards increasing tourism to the region,” says Nicole Whiting, OHTO Manager. “We are promoting Ontario’s Highlands as a place to experience several unique and outstanding attractions, activities, and events, and as a region we need to ensure we have the capacity to meet the needs of consumers looking to extend their length of stay.

“In order to conduct this research, the OHTO has contracted Pollara Inc., a leading national public opinion research firm, to execute a two-phase study. The first phase is the information gathering phase where contact and general business profile information will be confirmed.

The second phase will be an opportunity for accommodators to offer their opinions through an anonymous survey intended to capture challenges and opportunities the OHTO can address.

“We are calling out to all accommodators to participate in this research project to help us understand how our organization can support this important sector of the tourism industry,” adds Ms. Whiting.

“Beyond the obvious strategic intelligence we will gain from this project, we are hoping this will also become a great way to strengthen the relationship our organization has with our accommodators.”

The research project is expected to conclude in May with results of the survey provided to the OHTO Board of Directors in June. Further information regarding this initiative is available on the OHTO website at www.ohto.ca

The OHTO is a not-for-profit organization mandated by the Province of Ontario to increase tourism within the counties of Haliburton, Lanark, and Renfrew and portions of Frontenac, Hastings, and Lennox and Addington.

The OHTO works in collaboration with eight sub-regional marketing organizations, tourism agencies and authorities including: Algonquin Nation, Bancroft & District Chamber of Commerce, ComfortCountry.ca, Haliburton Highlands, Lanark County Tourism, Land O’ Lakes Tourist Association, Ottawa Valley Tourist Association, and the Rideau Heritage Route Tourism Association.

Find out more about the OHTO at http://www.ohto.ca

For more information, please contact Nicole Whiting, Manager, at nicole.whiting@ohto.ca

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